Why We Need a New Method for Measuring Earned Media
While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools...
View ArticleWhat’s On Your Earned Media Measurement Strategy Checklist?
As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. The post...
View ArticleHow Journalists Say PR Can Fight Fake News
Fake news. An extraordinary recent addition to the North American lexicon frequently heard in the news and speeches. Although sometimes […] The post How Journalists Say PR Can Fight Fake News appeared...
View ArticleHow to Segment Journalists By Social Media Use
Best practices for marketing often, if not always, suggest some degree of segmentation for customers or the public. Finding different ways […] The post How to Segment Journalists By Social Media Use...
View ArticleThree Ways to Upgrade Your Content Distribution Strategy
Although best practices are ideal strategies, they aren’t static. In fact, revisiting methods and updating them accordingly is the preferred way to remain effective in an ever-changing industry. The...
View ArticleHow Successful Journalists Use Social Media
An important aspect of the PR and marketing professions is to understand the behavior and interests of stakeholders and publics […] The post How Successful Journalists Use Social Media appeared first...
View ArticleHow Multimedia Enhances Your PR Campaigns
When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. […] The post How Multimedia Enhances Your PR Campaigns...
View ArticleEarned Media Rising Podcast With Cision CMO, Chris Lynch
Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of Earned Media Rising. The post Earned Media Rising Podcast With Cision CMO, Chris Lynch...
View ArticleSix Simple Rules for Pitching via Email
You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with […] The post Six Simple Rules for Pitching via Email appeared first on Cision.
View ArticleFive Ways to Make Your Brand Stand Out
Brand differentiation is becoming increasingly difficult as more and more brands hit the market. Knowing how to promote a brand […] The post Five Ways to Make Your Brand Stand Out appeared first on...
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