Captivating Customers in the Age of Distraction
As marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. The post Captivating...
View ArticleDriving Business Results with Measurable PR Goals
The only way a PESO model can give PR pros a seat at the executive table is to measure, measure, […] The post Driving Business Results with Measurable PR Goals appeared first on Cision.
View ArticleBest Practices for Listening to Competitors
This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Competition for attention and […] The post Best Practices for Listening to Competitors appeared first...
View ArticleCreating Inspirational Marketing Moments for Your Customers
Here are a few simple and creative ways your brand can create experiences that move people from inspiration to action. The post Creating Inspirational Marketing Moments for Your Customers appeared...
View ArticleUnderstanding Influencers and the Benefits of Borrowed Trust
This post is an excerpt from the ebook, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Digital marketing success is […] The post Understanding Influencers and the Benefits of Borrowed Trust...
View ArticleUnderstanding the Benefits of Borrowed Trust
This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Digital marketing success is […] The post Understanding the Benefits of Borrowed Trust appeared first...
View ArticleHow PR Pros can Streamline the Pitching Process
Here are a few ways you can streamline your pitching process. The post How PR Pros can Streamline the Pitching Process appeared first on Cision.
View ArticleNo, Advertising is not Dead
Advertising continuously renews itself. The difference today is that it will be audiences and influencers who disseminate those messages opposed to direct display advertising. The post No, Advertising...
View ArticleThree Ways to Rev Up Your Company Blog
There’s no question that relationships between companies and their customers have shifted significantly toward the personal. We see it every […] The post Three Ways to Rev Up Your Company Blog appeared...
View ArticleSix Tactics for Uncovering Your Brand’s Story
When it comes to branding, PR and marketing pros have many effective tactics at their disposal. Storytelling is at the […] The post Six Tactics for Uncovering Your Brand’s Story appeared first on Cision.
View ArticleBest Practices for Communicating Your Rebrand
Change is in the air as many brands have undergone a makeover in recent months. As the Molson Canadian Amphitheatre […] The post Best Practices for Communicating Your Rebrand appeared first on Cision.
View ArticleThe Impact of Earned Media on Your Marketing Strategy
As the media landscape has changed drastically over the past decade, brands must acknowledge and implement earned media within their marketing and communications strategies. The post The Impact of...
View ArticleCision Reveals New Brand
VP Nick Bell explains how he refocused the brand image to better reflect Cision’s vision, which is to elevate the art, science and impact of the communications profession. The post Cision Reveals New...
View ArticleSix Simple Steps for Creating Viral Content
You know the feeling: You see something on Facebook, Twitter, or Snapchat that you must share with friends. But what if you’re on the other side of the coin, figuring out how to create content that...
View ArticleTips for Distributing Public Service Announcements
Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause. The...
View ArticleCreating Awesome Instagram Posts on Your Desktop
Last month, Instagram introduced a feature allowing users to post to Instagram from mobile web browsers. This post will explain how to post directly from a desktop computer, and different best...
View ArticleData, Storytelling, and Communications: Insights from #CisionWorldTour Toronto
Advances in technology will revolutionize your business, but what if your job is more than just a business to you? […] The post Data, Storytelling, and Communications: Insights from #CisionWorldTour...
View ArticleBuilding Trust With Authentic Content
When it comes to branding, we’re hearing the buzzword “authentic” a lot lately. But what does that actually mean? How can a brand like yours be authentic, especially in its content marketing? The post...
View ArticleBuilding the Best Lead Generation Form
Originally authored and published by PR Newswire’s Jaimee Bruening https://mediablog.prnewswire.com/2017/06/14/7-rules-for-creating-a-successful-lead-generation-form-for-your-blog/ Blogging can (and...
View ArticleConsider These Five Digital Branding Tips
After spending hours constructing the most amazing piece of content, the final step is to include a captivating title and […] The post Consider These Five Digital Branding Tips appeared first on Cision.
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