How to Segment Journalists By Social Media Use
Best practices for marketing often, if not always, suggest some degree of segmentation for customers or the public. Finding different ways […] The post How to Segment Journalists By Social Media Use...
View ArticleThree Ways to Upgrade Your Content Distribution Strategy
Although best practices are ideal strategies, they aren’t static. In fact, revisiting methods and updating them accordingly is the preferred way to remain effective in an ever-changing industry. The...
View ArticleThe Opportunity for Communicators: Insights on Social Journalism
How do insights on social journalism highlight a new opportunity for communicators and PR professionals? The post The Opportunity for Communicators: Insights on Social Journalism appeared first on...
View ArticleHow Successful Journalists Use Social Media
An important aspect of the PR and marketing professions is to understand the behavior and interests of stakeholders and publics […] The post How Successful Journalists Use Social Media appeared first...
View ArticleHow Multimedia Enhances Your PR Campaigns
When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. […] The post How Multimedia Enhances Your PR Campaigns...
View ArticleEarned Media Rising Podcast With Cision CMO, Chris Lynch
Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of Earned Media Rising. The post Earned Media Rising Podcast With Cision CMO, Chris Lynch...
View ArticleSix Simple Rules for Pitching via Email
You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with […] The post Six Simple Rules for Pitching via Email appeared first on Cision.
View ArticleMeet the Press: Linda Olsen, Global News Calgary
Born and raised in Calgary, award-winning journalist Linda Olsen anchors the 6 p.m. newscast at Global News Calgary. In her 20 […] The post Meet the Press: Linda Olsen, Global News Calgary appeared...
View ArticleFive Ways to Make Your Brand Stand Out
Brand differentiation is becoming increasingly difficult as more and more brands hit the market. Knowing how to promote a brand […] The post Five Ways to Make Your Brand Stand Out appeared first on...
View ArticleWhy We Need a New Method for Measuring Earned Media
While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools...
View ArticleHow Agencies and In-House Teams Bring Out the Best in Each Other
There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. The post How Agencies and...
View ArticleJay Baer Asks [VIDEO]: What Tools Do Communications Pros Need to Measure...
In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author poses and discusses […] The post Jay Baer Asks [VIDEO]: What Tools Do Communications Pros Need...
View ArticleWhat’s On Your Earned Media Measurement Strategy Checklist?
As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. The post...
View ArticleTwelve Dos and Don’ts for Optimizing Your Content [INFOGRAPHIC]
SEO for content is all about discovery. It’s no longer about competing in just your industry or niche. You have to find a way to stand out in a marketplace overflowing with news. The post Twelve Dos...
View ArticleFive Easy SEO Tricks to Improve Your Next News Release
Unless you’ve been living under a rock for the past decade or so, you probably already know something about the […] The post Five Easy SEO Tricks to Improve Your Next News Release appeared first on...
View ArticleWhy Should Small Businesses Use a Media Database?
Why should small businesses invest in a media database and earned media overall? Read on to find out. The post Why Should Small Businesses Use a Media Database? appeared first on Cision.
View ArticleSeven Examples of Successful News Release Boilerplates
Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” But when...
View ArticleThree Ways to Turn a Social Media Crisis into a PR Win
Social media offers unique marketing and PR opportunities. However, it also comes with a distinct drawback. As much as social media followers love to praise your brand, they won’t hesitate to criticize...
View ArticleSix Ways to Craft Better PR Pitches
Brands can improve their PR pitching with a variety of tools and changes in approach. A good media relations campaign […] The post Six Ways to Craft Better PR Pitches appeared first on Cision.
View ArticleHow Journalists Say PR Can Fight Fake News
Fake news. An extraordinary recent addition to the North American lexicon frequently heard in the news and speeches. Although sometimes […] The post How Journalists Say PR Can Fight Fake News appeared...
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