3 Rewards to Reap From Brand Journalism
Gone are the days of pushing your brand’s message to your audience through traditional advertising. Today, consumers want complex, multi-level stories that will make them feel an emotional connection....
View ArticleHow Assisted Dying Became the Most Shared Story of 2015
There is little more controversial than the right to die and that controversy can be big news. Last February the Supreme Court of Canada legalized physician-assisted suicide for patients suffering from...
View ArticlePR 101: How to Pitch The New York Times
Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base. Here’s a few themes we’ve complied when pitching one of the toughest, yet most...
View ArticleHow Brands Can Benefit from the Low Oil Price
Right now Canadian’s have bargain-basement buying power on the world’s most prized natural resource: oil. Good thing we’re part of a global economy. When the price of oil slides, as does the Canadian...
View Article3 Soft Skills PR Pros Need in Crisis Communications
Don't be the link weak in the chain of command during a crisis. Work on these three soft-skills to be the hero in your brand's time of need.
View ArticleAmazon’s Review Engine is Evil and Ingenious
If Amazon ruled the world it would be an orderly and peaceful place. It would also have star ratings on everything. Reviews help brands track a customer’s journey by evaluating elements like service...
View ArticleAre You Doing Enough With Instagram and Snapchat?
The future is Snapchat...but not quite yet. Snapchat’s user base is young with 45 percent aged 18 to 24 years old. It’s 70 percent female and 65 percent of users contribute content on a daily basis....
View Article2016 Canadian Auto Show Supercars Rule Social Media
Millennials are the fastest growing car-buying market and auto-manufactures are trying to piece together marketing methods that work.
View Article3 Keys to Reaching More Journalists
What if your communication strategy missed a single key to unlocking a vault full of media coverage? If you aren’t emailing journalists properly that might be the case.
View ArticleWhy You Need To Incorporate Video in Your PR and Marketing Strategy
As more people use tools like Snapchat, or Periscope to tell visual stories about themselves visual video literacy will increase. If you aren’t experimenting with video as a format today your brand...
View ArticleHow to Run a FAM Tour
Slap on your sunscreen and get your cameras out because we’re going to break down one of tourism industry’s most effective marketing and PR tactics for destination promotion: familiarization tours, or...
View ArticleThe Work Habits Destroying Communication Professionals (And How To Avoid Them)
Is work killing you? Avoid these three habits and get more out of work and life. Find balance and be happy!
View ArticleInfographic: How Can You Slay Trolls?
Brand crises take many forms. And while no crisis is enviable, brand trolls can be some of the most annoying […]
View ArticleJUNO Awards 2016 Media Analysis
Cision monitored the social media conversations and online news hits surrounding the 2016 JUNO Awards from March 28 to April 4. Here's a look at the top conversations, news-making moments, and most...
View Article3 Marketing Lessons From The One of A Kind Show 2016
Today, even independent business owners are building out their online sales funnels to grow and engage with prospective, and current, customers. We had a chance to speak with creative entrepreneurs and...
View Article7 PR Tips for NDP Leadership Candidates
There are many potential candidates who could take the helm but before they do each will need to engage with the public and increase their awareness. Here are 7 tips on how they, or any brand, can do...
View Article7 Newsworthy Pitching Tips
What would happen to the public relations industry if all network news disappeared? A report published by Convergence Consulting Group shows that 190,000 Canadians cut ties with their TV subscriptions...
View ArticleROI for Communications Pros Part 1: CRM Tools
Leads alone mean nothing if you can’t turn them to sales. You might as well be talking about a city in the English county of Yorkshire. What leaders need to know about is revenue, return on investment...
View ArticleROI for Communications Pros Part 2: Content Creation and Promotion
ROI for Communications Pros is a three-part series that explores the basics of marketing and PR measurement and campaign tracking. In this second part of this series we share what types of content...
View ArticleROI for Communication Pros Part 3: Analysis and Attribution
ROI for Communication Pros is a three part series that will explore the basics of marketing and PR measurement and […]
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