Defusing Crisis on Social Media with Heidi Sullivan
Lawyers and executives have long feared social media as a PR risk, nothing but a place where anger foments and rage is spawned. In reality, social media is one of the most effective channels for brands...
View Article5 Things You Don’t Need In A Communication Crisis
In a PR crisis, everything gets turned upside down in a hot second. Are you confident you are ready for your next communication’s crisis? On May 5, Cision sponsored the Conference Board of Canada’s...
View Article5 Skills Communicators Need to Fight the Summer Slowdown
Business-to-business sales can drop as much as 20 to 30 per cent in the vacation-filled days of summer. Even with the cooler summer forecasters are predicting, your business can’t afford that dip. The...
View Article3 Ways to Improve Consumer Reviews
Consumer generated content and word of mouth marketing is the holy grail of content marketers working in a B2C brand. […]
View ArticleWriting Viral Stories Takes a Village (and Luck)
Writing satirical news stories is all fun and games until a story crashes the server and propels your brands to worldwide recognition. Alexander Huntley is a staff writer with Canadian satirical news...
View ArticleHow to Build a Canadian Brand: Advice from CEOs
Canada is the most diverse country in the G8. With more than 7 million foreign born residents, one of the country’s strengths is its diversity. However, this presents unique challenges for brands...
View ArticleWhy Communicators Need To Be H.O.T.
To maintain that trust with the community, TTC’s Executive Director of Corporate Communications Brad Ross says that corporate communicators need to be H.O.T.--honest, open and transparent.
View ArticleGenerational Targeting: How to Market to Everyone
The International Association of Business Communicators World Conference began yesterday morning in New Orleans with a keynote presentation from thought leader Seth Mattison, founder of research firm...
View Article4 Keys to Emergency Crisis Communications
Earlier this week we discussed how being honest, open and transparent is the key to success in communications. This becomes even more important when lives are at risk. John Reber, Director of...
View ArticleDefining Influencer Marketing with Heidi Sullivan
There are so many different types of influencers engaging online and in real-life but Heidi Sullivan, Cision Canada’s interim managing director has a superb definition for all of them.
View Article3 Audience Engagement Secrets #2 Will Shock You
reaking through the Internet and finding viral success is like capturing lightning in a bottle, but content companies that do it well target people in three ways: by their location, by their generation...
View ArticleWhen Hell Freezes Over – Social Crisis Engagement
Keep the lights on by keeping your staff full and people trained. Otherwise, your brand’s version of downed power lines will become unmanageable.
View Article4 Free Tools for Social Image Creation
A great image speaks volumes for the content it promote. After you write your next Tweet, think about the image that goes along with it. Here are free tools you can use to create great images.
View ArticleSelling Video as a Communications Medium
Niche content in any format will outperform broader messaging within that niche. Learn how to sell video to your team and create outstanding content that drives awareness and changes perceptions.
View ArticleHow to Filter Out Similar Names in PR Monitoring
Public relations professionals often face issues when monitoring a brand because the company has a similar name to another organization, city or person or thing — nouns, got to love them. If you don’t...
View ArticleBlogging Done Right: Learn To Research Like A Pro
Hear from research and fact-checking expert Jon Greenberg of PolitiFact's Truth-O-Meter. Learn how to research like a pro and create great content.
View Article3 Experiential Product Pitching Tips
By bringing journalists and editors into a home over the better part of a work-week, Apex has provided deeper context than a traditional pitch — showcasing the beneficial message that Walmart Canada...
View ArticleHow to Use Data to Drive Influencer Marketing Decisions
On this episode of the Influencer Pros Podcast, hosted by Heidi Sullivan, Cision’s Senior VP, Product, Sullivan speaks with Banks about how he grew Tap influence and why he took on the challenge to...
View ArticleHoliday Product Sample Pitching Checklist
In advance of the holiday season magazine and newspaper editors are inundated by product samples and pitches. It is estimated that there are 4.1 public relations professionals for every journalist in...
View ArticleROI for Communications Pros Part 1: CRM Tools
Leads alone mean nothing if you can’t turn them to sales. You might as well be talking about a city in the English county of Yorkshire. What leaders need to know about is revenue, return on investment...
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