3 Things to Consider When Creating a Multichannel pitch
Today, journalists share content across multiple channels and the story they tell differs on each of them. A multichannel approach can help you successfully execute your pitch. We look at what must be...
View ArticleMeasuring News Release Performance: The Metrics You Need to Use
These five metrics are the ones you should be using to illustrate the performance of your news releases.
View ArticleWhere Can I Find Great Content to Curate?
Finding a balance between original and curated content is attainable, but where can you find this great shareable content? We have a few tips & tricks to help you stay on top of your industry.
View ArticleThree Ways the C-suite Can Support Corporate Communications
It's important for C-suite executives to be in sync with the rest of their organization, including the corporate communications team. Here are three important ways in which C-level executives can...
View ArticlePublic Speaking 101: The Perils of the Public Pivot
The word "pivot" tends to get thrown around quite often these days. In the world of Silicon Valley, it refers to taking a different business direction or hiding some level of failure. In the corporate...
View ArticleLaying Down the Foundation For a Strong Content Strategy
To achieve a desired level of success and sophistication, every Chief Marketing Officer and Chief Communications Officer must put real effort into their content strategy, including where multichannel...
View ArticleWhy Should Marketers Care About Dark Social?
Professional communicators and marketers have slowly but surely become more data-driven as they seek to prove their ROI to c-level executives. But what if we told you that about 82% of content shared...
View ArticleAre You Sure You’re CASL Compliant?
If email marketing is part of your daily tasks, being CASL compliant is definitely number one on your priority list. If you're unsure, you still have some time. As of July 1st 2017, full CASL...
View ArticleImprove your Blog in Five Easy Steps
Whether you want to drive discovery of owned channels, increase traffic or boost downloads, taking your blog to the next level can help you reach your marketing goals. Here’s how you can get it done.
View ArticleHow OpenTable Exceeded Expectations with a Multimedia-centric Campaign
OpenTable, an online restaurant reservation company, allows customers to book a table, read reviews from fellow diners and even earn points towards free meals. Seating more than 19 million diners per...
View ArticleWhy User-Generated Content is a Must-Have for 2017
With 86% of millennials saying that user-generated content is a good indicator of the quality of a brand and 68% of 18-24-year-old social media users taking this type of content into account when...
View ArticleWhat to Consider Before Tapping into Trending Topics
A great way to stay caught up on industry developments is by monitoring trends and setting up social media alerts. Trending topics can become a source of inspiration and may guide you to your next...
View ArticleWhat’s Your Facebook Live Strategy for 2017?
As 2016 comes to a close, we've begun looking at what trends will dominate content marketing and PR in 2017. Live video is certainly one to watch, especially since it will account for 69% of all...
View ArticleDitch These Six Content Marketing Mistakes ASAP
If you are one of 84% of marketers increasing your content marketing budget for the upcoming year, make the most of it by leaving these common content marketing blunders behind.
View ArticleCommunicating to the Power of Three
When it comes to communicating a corporate story, whether in a media interview or through a presentation, we assume the role of storytellers – so why not make it easy for yourself and your audience?
View ArticleValentine’s Day Campaigns We Love
To help you plan for Valentine’s Day 2018, we looked at some of the more interesting work that emerged from this year’s crop of campaigns.
View ArticleKey Events that Shaped the Canadian Media Industry in 2016
Here are the key events that shaped the 2016 Canadian media climate, and contributed to the media’s ever-evolving relationship with the public
View ArticleThe Role of Emotion in PR
Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that shy away from emotion as a motivator are fighting with one hand tied behind...
View ArticleHow Does Listening Improve Your Brand’s Marketing Communications?
Your phone, its apps and your favorite brands are listening to you right now, whether you know it or […]
View ArticlePersonalization & the PR Experience
When brands talk about experience, they are often referring to the customer or user experience. But what about the […]
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